Ready to test your
hypothesis?
Don't rely on hunches about your product’s success. Our proven science based method ensures that you can move forward with proof, as you build recurring revenue.
Product hypothesis
We'll work with you to uncover real software opportunities and shape a vision, strategy & roadmap for launching products powered by machine learning and AI
Product experiment
Choose one of three experimental paths and we’ll test your idea outside the lab, validating real market demand and finding the proof your product needs
Product formulation
Get your minimum lovable product (MLP) off the ground by focusing on what will attract your first customers. We work with you to decide which features matter most.
Product execution
Getting your product live is only the beginning. We run operations with proven methods, freeing you to market and sell
Product
experiment
Product
experiment
You have a well defined Vision and Strategy for a product that will turn your expertise into recurring revenue. Now what?
Product experiments are designed to ensure you don’t commit time or investment until we've validated demand. To test the hypothesis we launch your SaaS idea straight from the lab into the wild, generating genuine signals and collecting proof that matters. It’s about igniting curiosity, grabbing market attention, and measuring true demand.
Why guess when you can measure?
Gather evidence with one or more of these experimental methods
01. Landing Page & Outreach Experiment
We craft an offer-rich landing page designed to clearly communicate the value proposition, collecting emails from keen prospects who sign up. Together we fuel traffic through savvy community-building, targeted emails, and direct outreach.
02. Prototype & Presale Experiment
We build an interactive prototype and get it in front of your target users, learning fast and iterating fast. Then it’s outreach with social and email, demo calls that sell, and exclusive pre-sale offers, because early customers mean real traction.
03. Micro-SaaS Experiment
We build a usable SaaS tool with one key feature in less than a week, and let users dive in for free. The user journey shines a spotlight on the full product vision and energises sign-ups for the real launch.